Game Club Marketing Manager
Job ID:  2009-1491 Location:  US-WA-Seattle
Experience (Years):  3 Posted Date:  11/11/2009
Category:  Marketing - All Openings

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Overview:

Founded in 2002, Big Fish Games is a multi-platform developer, publisher and distributor of casual games, including downloadable, flash, social, MMO, console and mobile games. Renowned for offering A New Game Every Day!®, Big Fish Games distributes more than 1.5 million games per day worldwide. With headquarters in Seattle and offices in Vancouver, Canada, and Cork, Ireland, Big Fish Games partners with 500+ game developers and develops and publishes some of the industry's leading brands, including Mystery Case Files®, Hidden Expedition®, Drawn™, Fairway Solitaire™, My Tribe™ and Faunasphere™. For more information about Big Fish Games, visit www.bigfishgames.com.

 

The ideal candidate will be an energetic, creative and hands-on retention marketing specialist with experience managing and marketing recurring consumer subscription programs. The Game Club Marketing Manager will be responsible for promoting the Game Club program, driving new and existing customers into the program, mitigating churn activity, defining retention features and benefits as well as analyzing and reporting on the program’s performance.



Responsibilities:
  • Work closely with the Marketing Director and product management to identify new features and benefits to add to the program
  • Build equity for the Game Club brand among new and existing customers within our target audiences via coordinated retention efforts
  • Drive the creation of marketing materials and collateral to promote Game Club retention, including virtual rewards, direct mail pieces and email newsletters
  • Track and report on the program’s key data points, including but limited to acquisition rates, cancellation rates, revenue growth and customer satisfaction
  • Explore methods to increase conversion during the Game Club sign-up process and develop new promotional activities or partnerships to specifically acquire new customers
  • Develop an ongoing strategy to mitigate churn and promote subscriber retention within the program


Qualifications:
  • Bachelor’s Degree in marketing or business, and 3-5 years related marketing experience with consumer subscription programs, loyalty programs, customer rewards programs or discount buying programs
  • Familiarity with standard concepts, practices, and procedures with respect to internet retail marketing and the technology industry
  • Solid understanding of brand strategy and its relationship to the overall customer experience within subscription programs
  • Strong writing skills for editing newsletters, web content, marketing collateral, and various promotional materials
  • Proven track record with driving web site traffic and experience with a variety of consumer-oriented marketing channels (direct mail, print advertising, etc)
  • Robust analytical abilities and experience with interpreting large amounts of customer and financial data
  • Experience with managing partner-driven promotional relationships and/or CPA programs
  • Excellent project management and organizational skills
  • Strong desire to be part of a successful team and grow professionally
  • Sense of humor, a love of games and the ability to have fun at work
  • Demonstrated capacity for original thinking and independent initiative

Come be the next Big Fish in the Pond!