Are you ready to prove that you really ARE a marketing wizard? Then it’s time to put all of your experience with ROI-based marketing techniques, your innate creativity and your ecommerce know-how to the test. Even better, you’ll get to do so while marketing some of the most amazing casual games in the world. We’re looking for a marketing manager to take our customer acquisition efforts to the next level - that’s all things advertising, direct mail and promotional. Big Fish Games is the world’s largest distributor of casual games, but we’re still thinking bigger. We’re in search of someone who thinks equally big and is ready for the challenges ahead. The ideal candidate will be a highly energetic, creative, hands-on marketing specialist with experience managing ROI-based direct response campaigns. How do we define “direct response”? Simply put, that your campaigns measurably affected sales and revenue for your product. You can easily demonstrate that your efforts sold units of books, music, games, digital goods or otherwise. In this role, your main focus will be driving new customers to Big Fish Games. You enjoy analyzing and reporting on campaign performance. You also have a passion for creativity and aren’t afraid to throw interesting and unique ideas on the wall to see if they stick.
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- Drive the creation of marketing materials and collateral to promote Big Fish Games, including direct mail pieces, web site promotions and advertising campaigns
- Track and report on the key data points for customer acquisition, including but not limited to acquisition rates, cancellation rates, revenue growth and cost per new customer
- Explore methods to increase traffic to BigFishGames.com and develop new promotional activities or partnerships to specifically acquire new customers
- Plan, drive and manage Big Fish Games customer acquisition strategy from start to finish
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- Bachelor’s Degree in marketing or business, and 3-5 years related marketing experience with direct sales via the Internet (music, games, physical goods, etc.)
- Strong experience with ecommerce and the ability to drive sales with creative marketing ideas and strategies
- Proven track record with driving web site traffic and experience with a variety of consumer-oriented marketing channels (direct mail, print advertising, etc)
- Robust analytical abilities and experience with interpreting large amounts of customer and financial data
- A sense of humor, love of games and the ability to have fun at work
- Demonstrated capacity for original thinking and independent initiative
Come be the Big Fish in the Pond!
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